Solo Founder2–5 employees6–20 employees21–50+
Under €5,000€5,000–€20,000€20,000–€50,000€50,000+
B2BB2CBoth
YesNoIt's in my head, not written
MonthlyQuarterlyYearlyNever
Fully alignedSomewhat alignedNot aligned / No team
Referrals onlyOnline adsSocial MediaSales team/outreachWe don’t have a system
YesNoNot sure what that is
Clear and professionalDecent but needs improvementConfusing / inconsistentWe don’t really have one
YesPartiallyNot at all
CRM (e.g. Hubspot)Project Management (e.g. Trello)ERP / Finance toolsWe work manually (Excel, notes)
YesNoNot sure
Yes, regularlySometimesNo
YesNoNot sure how to build one
Profit margins too lowInconsistent revenuePricing strategyNo financial tracking system
01–56–2021+
YesSome doNo
Yes and it’s sharedNot reallyI don’t think about this yet
Lack of strategyWeak brandingNo lead generationOperational overloadNo team clarityCash flow issuesNot sure
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